CASE STUDY: FASHION RETAIL MARKETING
Social Media Marketing | Google Ads | Meta Ads | Community Management
Gatsby is Puerto Rico’s legacy fashion retailer—a household name for nearly 50 years. But when I joined the team, the brand was facing an existential crisis: outdated e-commerce infrastructure, declining sales, and a business model that hadn’t evolved with the market. I was brought on to revive their digital presence, scale online sales, and prove that even legacy brands can adapt and thrive in the digital era.
CLIENT
Gatsby
shopgatsby.com
INDUSTRY
Fashion Retail
model
B2B Cosignment Sales
B2C Retail & E-commerce
location
Hybrid Full-Time
Caguas, PR
timeline
July 2015 - April 2017
role
Marketing Director & E-commerce Manager
THE CHALLENGE
When I started at Gatsby, the brand had been Puerto Rico’s go-to fashion destination for almost half a century. But legacy doesn’t pay the bills when your competitors are eating your lunch online.
The core problem? Gatsby’s entire business model was built around massive warehouse-style retail locations with no storefront visibility and a B2B consignment model, with independent sales associates as the lifeblood of the operation. Meanwhile, their digital presence was stuck in 2005.
Key challenges included:
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Very low online sales performance
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Rapidly declining sales and brand engagement across all channels
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Severely outdated e-commerce platform that couldn’t compete with modern shopping experiences
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Zero tracking infrastructure—no Meta Pixel, no conversion data, no audience insights
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Underperforming Google Ads with a 1% CTR and minimal conversions
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Stagnant social media with falling engagement and follower counts
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Heavy resistance to digital innovation from internal stakeholders
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No content strategy beyond generic product photos
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Zero presence in key LATAM markets despite potential demand
This wasn’t just about “doing some marketing.” This was about convincing a 50-year-old institution that the rules had changed—and then proving it with results.
THE STRATEGY
I approached Suprex’s growth with a full-funnel digital strategy focused on education, trust, and conversion optimization.
Content Marketing & Brand Building
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Developed a structured content calendar focused on product education, benefits, and lifestyle alignment
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Created new product photography and designed updated product labels
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Implemented UGC and testimonial-driven content to build credibility
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Launched giveaways and community-focused campaigns to increase organic engagement
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Managed influencer research, outreach, and collaborations to expand reach
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Built a consistent brand storytelling around fitness, health, and everyday performance
E-commerce & CRO Optimization - Shopify
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Rebuilt product pages as conversion-focused landing pages
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Added key sections: benefits, ingredients, FAQs, testimonials, recommended products, and video galleries
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Improved UX with clear CTAs and guided customer journeys
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Designed funnels with exit-intent offers and abandoned cart recovery
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Created product bundles and combos to increase AOV
Meta Ads Strategy
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Structured Meta Ads campaigns by funnel stage (top, middle, bottom)
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Launched traffic and awareness campaigns to introduce the brand to new audiences
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Built conversion-focused campaigns optimized for CPA and purchase events
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Implemented retargeting campaigns for past website visitors and previous buyers
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Used catalog and dynamic ads to personalize product exposure by audience segment
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Continuously optimized creatives, copy, audiences, and budgets based on performance data
Optimization Checkout Experience:
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Guest checkout and express delivery options
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Local payment methods
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Chatbot support
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Free shipping incentives
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Built email marketing workflows, including welcome flows, abandoned cart, sales campaigns, and newsletters
EXECUTION
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Led full digital marketing strategy and execution
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Created and managed all Meta Ads campaigns
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Produced content for social media, ads, email, and website
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Managed Shopify store operations and optimizations
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Configured analytics and reporting using Google Analytics, Shopify, and custom sales dashboards
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Prepared weekly and monthly performance reports, including budgeting and revenue analysis
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Conducted weekly in-person meetings with stakeholders to present results and recommendations
RESULTS
Online & Retail Performance
- Increased online sales by approximately 3,000% within 6 months (from~$200/month)
- Retail store product sales increased by an average of 62% during the same period
Advertising Performance
- Improved ROAS from 2:1 to 6:1, with retargeting campaigns reaching 7:1
-Conversion rates increased by 6% during summer campaigns and 8% during holiday campaigns
Audience & Traffic Growth
- Instagram follower growth of 400% in 5 months
- Website traffic increased by10x through combined content, ads, and UX improvements
Email Marketing
- Subscriber list grew from 1,200 to 8,500
- Achieved an average 27% email open rate
-Transitioned email from zero conversions to a consistent revenue channel
Revenue Optimization
- Average Order Value (AOV) increased from $50 to $120 through bundles and CRO strategies
VISUAL HIGHLIGHTS + GALLERY
• Meta Ads creatives and campaign examples
• Social media content and influencer posts
• Shopify product pages and landing page designs
• Email marketing campaigns and workflows
KEY TAKEAWAYS
This project demonstrated the impact of combining content marketing, performance advertising, and e- commerce optimization into one cohesive strategy. By focusing on education, trust, and data-driven decision-making, Suprex Nutrition successfully transformed its online presence into a scalable revenue channel while reinforcing its position in the local retail market.
Case study prepared by Enigma Digital. Metrics are based on internal reports and platform analytics during the project timeline.
CONCLUSION: PROVEN BUSINESS SUCCESS
The Suprex Nutrition case study is a clear example of how strategic content marketing, Meta Ads optimization, and e-commerce management can drive real, measurable business growth. Through a data-driven approach, Enigma Digital Marketing helped turn a stagnant online store into a high-performing sales channel—scaling revenue, increasing brand trust, and creating long-term customer value.
Our data-driven strategies and storytelling make a huge difference for business growth.
SMART DIGITAL STRATEGIES FOR GROWTH
By aligning content with customer intent, optimizing paid media for performance, and improving the full e-commerce funnel—from product pages to email automation—Suprex achieved sustainable growth instead of short-term wins. No hacks. No guesswork. Just smart strategy, clean execution, and constant optimization.
For businesses competing in today’s digital-first world, this kind of integrated digital marketing strategy is no longer optional. Brands that invest in content marketing, paid social advertising, conversion rate optimization, and analytics-driven decision-making are the ones that grow, scale, and stay relevant. The rest? Well… they’re still boosting posts and hoping for the best.
At Enigma Digital Marketing, we build systems that work together—content, ads, and e-commerce—so brands don’t just show up online, they perform. Because growth isn’t magic. It’s strategy.
Ready to TURN MARKETING Into a REVENUE ENGINE?
The Suprex Nutrition case study proves that growth doesn’t come from random posts, boosted ads, or guesswork. It comes from aligning content marketing, paid media, and e-commerce strategy into one system that works together. If your brand is stuck, plateauing, or leaving money on the table, it’s not a creativity problem — it’s a strategy one.
At Enigma Digital Marketing, we help brands in health, wellness, and beyond scale with data-driven content, high-performing Meta Ads, and conversion-focused e-commerce experiences. Whether you’re launching, rebuilding, or ready to grow fast, we build strategies designed to convert — not just look good.
Let’s make your next case study the one people reference.
Clientes Satisfechos
Servicios Profesionales de Mercadeo Digital
DESDE 2015
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